One result, whole
What $2,000 of ads did for a turf installer in Arizona.
Five weeks of Facebook and Instagram ads. Every number is here, including the three that did not go his way.
Here is all of it, with nothing taken out. He spent $2,000 with Meta. 60 people asked him for a price. That is $33.33 each. 13 of them booked an estimate. 3 of those estimates never happened. 10 did. 3 people signed. Those three jobs came to $27,400.
The 3 that never happened are on this page on purpose. People book an estimate and then something comes up. If a page only shows you the clean part, do not believe it.
What I signed with him was 45 good leads in 90 days. He had 60 in five weeks.
The whole funnel, step by step.
Ad money, over five weeks
Paid to Meta from his own card. It never came to me.
People who asked for a price
Every one of them answered the filtering questions first. How big the job is, when they want it, which zip code.
What each of those cost him
That is $2,000 divided by 60. Nothing is rounded.
Booked an estimate
A real appointment in the calendar, not a maybe.
Of those estimates never happened
This is the number most pages leave out. People book, and then something comes up. It is normal, and hiding it would make everything above it harder to believe.
Estimates that did happen
He turned up, measured the yard, and gave a price.
Signed
Three of those ten said yes.
What those three jobs came to
From $2,000 of ad money, in five weeks.
What I had promised him.
Before he paid for a single month I signed a number. 45 good leads in ninety days. He had 60 in five weeks, so the promise was beaten on the count and on the clock.
Your number will not be 45. The right number for a business selling $4,000 jobs is not the right number for one selling $40,000 jobs. We work yours out together, and it goes in writing before you pay anything.
See if your area is still open.
Tell me your trade and where you work. If it is not a good fit, I will say so. That is the whole reply.
- 1I read it myself, within one working day.
- 2If your area is open, we book a short call at a time that suits you.
- 3On the call we do the math with your own numbers. If it does not add up, I tell you.
